Facebook Messenger Marketing Vs. Email Marketing
You know that you have to go where your customers are. Traditionally, that space has been people’s inboxes. Email has been the dominant way to stay in contact with and reach your customers for over a decade. However email open rates and click through rates have been dwindling and are currently at their lowest point in history. Your messages are not being seen or read.
On average email open rates are 23% and email click through rates are only 3%. That means for every 1000 emails you send out only 230 of them will ever get opened, and of those 230 opened emails only 7 people will click your link or take action.
On the other hand, Facebook Messenger open rates average 84% with click through rates reaching 29%. That means for the same 1000 messages you send out 840 of them are going to be read and of the 840 read messages 244 people will click or take action!
That’s a whopping 3,385% increase in response rate compared to email.